Dr. Melody Webb serves as the Vice President and Director of Athletics at Norfolk State University, where she provides visionary leadership for the university’s Division I athletics enterprise. In this role, she advances Norfolk State’s strategic priorities in competitive excellence, student-athlete development, facilities enhancement, revenue generation, and national visibility.
Appointed to the position on July 1, 2020, Dr. Webb became the ninth athletics director in school history and the first woman to hold the position. Her appointment followed six years of service as Senior Associate Athletics Director for Administration and Senior Woman Administrator, where she oversaw key operational areas and played an integral role in the department’s growth and success.
Under her leadership, Norfolk State has emerged as one of the MEAC’s most successful and visible athletics programs. Since she became AD, the Spartans have won 23 MEAC championships, including a record six titles in 2024–25. Both the men’s and women’s basketball programs have captured MEAC championships and earned NCAA Tournament appearances, with the women’s team finishing No. 4 nationally among mid-majors and the men’s team ranked No. 25. Track & field and cross country have continued their championship standard, and NSU was selected to host four NCAA Indoor Track & Field Championships (2023–2026), including the Division I championship in 2025.
The 2024–2025 period also marked a significant elevation of the NSU brand. Dr. Webb led a visibility strategy that included the high-profile hire of Head Football Coach Michael Vick, national features on ESPN’s First Take, Good Morning America, BET, and Nike’s Yardrunners campaign, and participation in major HBCU events such as the MEAC/SWAC Challenge and the Circle City Classic. She has also expanded the program’s reach through international tours and competition, giving NSU student-athletes global exposure while strengthening the university’s athletics brand.
A strong operator as well as a strategist, Dr. Webb has directed more than $5 million in capital improvements, including video board installations, locker room renovations, the court in Joseph G. Echols Hall, and turf replacement at Dick Price Stadium. She has also grown corporate partnerships and deepened community and alumni engagement to support long-term athletics sustainability.
Central to her tenure is a commitment to holistic student-athlete development. Dr. Webb created the CLEAR Leadership Academy (Commitment to Leadership, Excellence, Achievement, and Results), along with complementary initiatives such as Going Pro, Spartan Fellows Elite, and expanded mental health and wellness programming, to prepare NSU student-athletes for leadership, career readiness, and life after sport.
Before joining Norfolk State in 2014, Dr. Webb held a series of progressively senior roles in athletics: Associate Commissioner for Business Operations at the Central Intercollegiate Athletic Association (CIAA); Assistant Athletics Director for Business at George Washington University; Business Manager at the University of Maryland; and Associate Athletics Director/Senior Woman Administrator at Elizabeth City State University. In those positions she managed multimillion-dollar budgets, oversaw NCAA reporting and compliance, and led operational and strategic initiatives.
She is active nationally in the profession, holding memberships in the National Association of Collegiate Directors of Athletics (NACDA), the National Association of Athletic Development Directors (NAADD), the Collegiate Athletic Business Managers Association (CABMA), the Minority Opportunities Athletic Association (MOAA), and the National Association of Collegiate Marketing Administrators (NACMA). She is also a proud member Delta Sigma Theta Sorority, Incorporated.
A native of Chicago, Illinois, Dr. Webb earned her bachelor’s degree in business administration (accounting) from Savannah State University, a master’s degree in public administration (public policy and management) from Bowie State University, and a Doctor of Education from the United States Sports Academy.
